The ticketing page on 911memorial.org is the most viewed page on the website and the driver of 85% of their revenue. The website was redesigned in 2019 but the ticketing page wasn’t a part of that redesign. Since the launch of the ticketing page, many new offerings have been added and the experience needed to be improved.
The client was thrilled with the final designs and they believe the changes I suggested will have a large impact on the usability and experience of this page. They loved the illustrations so much that they are considering using them in physical spaces in the museum as well as in print. The page is currently in development, so I haven’t been able to track the impact of the changes yet. However, I’ve developed an analytics plan utilizing GA4 to track events and KPIs such as conversation rate, average session duration, and use of the sort by option. I've also suggested the implementation of HotJar/CrazyEgg to track and understand user behaviour.
